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Analyzing the issues, challenges, and opportunities facing corporate leaders

Insights

Analyzing the issues, challenges, and opportunities facing corporate leaders

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CX Economics Model: Turning NPS Into Cash

The Economics of Customer Experience: Quantifying NPS Impact on Financial Performance

Article

CX Economics Model: Turning NPS Into Cash

The Economics of Customer Experience: Quantifying NPS Impact on Financial Performance

  • Article

    Your 90-Day Pilot Playbook: Launch Predictive CX Without Boiling the Ocean

    Finance chiefs demand proof fast. This guide shows how a Predictive CX 90-day pilot—anchored on one high-value journey, clean data, and front-line integration—can cut churn, boost revenue, and trim service costs before the next earnings call. Speed, scope discipline, real ROI.

  • Article

    The Predictive-CX Value Formula: How to Turn Experience Into EBIT

    Predictive CX Value Formula converts real-time clicks and calls into cash. By boosting revenue, slashing churn and cutting service costs, the model can lift EBITDA by double digits within a year. See the three levers, the tailwinds that amplify them, and a 90-day proof path.

  • Article

    From Reactive to Predictive: The CX Upgrade GCC Customers Already Expect

    GCC consumers switch brands with a tap, yet many firms still rely on quarterly surveys. Predictive CX swaps lagging feedback for real-time algorithms that spot churn risk, trigger instant remedies, and cut contact-centre costs—turning customer sentiment into a compounding asset instead of a guess.