Analyzing the issues, challenges, and opportunities facing corporate leaders
Companies with high customer loyalty and advocacy levels ensure their brand values are not just logos and colors, but that they are values that are recognizable and real to clients.
While a customer-experience focused strategy is mostly associated with driving top line revenue, it is equally important for the bottom line in terms of cost savings and efficiency improvements.
To maintain a competitive edge, firms must embrace a paradigm shift—from making services central to their value proposition, to making experience the center of their value proposition